D - THE SUNSHINE VITAMIN.
It's a little known fact that 75% of the world’s population has a vitamin D deficiency. 15 minutes of sunshine per day should be enough to make up for this shortfall. But many factors can influence this, the availability of sunlight, latitude, time of the year, time of the day, clothing, skin colour and age. Although it can vary by country, an average daily intake for vitamin D is advised at between 10-20 µg (400IU – 800 IU).
PRO-VITAMIN D, NATURALLY OCCURING IN PEOPLE... AND MUSHROOMS.
Mushrooms contain a pro-vitamin called Ergosterol which can be converted into vitamin D2 using UVB light. This type of light makes up a large part of natural sunlight. The mushroom then converts it into vitamin D2 all by itself. It's very similar to the way our bodies convert sunlight into vitamin D too.
HOW VITAMIN D IS PRODUCED
Because white button mushrooms (Agaricus bisporus) are grown under controlled conditions they don’t receive any sunlight (UVB). Therefore, a UVB controlled light treatment is applied during the production process to make the vitamin D2 available. The exact amount of vitamin D2 released is regulated because the process checked and controlled.
D - THE VITAL VITAMIN
Vitamin D has many benefits for our bodies and mental health. The main function of vitamin D is to maintain the balance of calcium for the maintenance of strong bones. Vitamin D also plays a key role in boosting the immune system as well as repairing and maintaining DNA and gene regulation.
Vitamin D is not present in many foods, in fact, the main source is the sun. Which is why mushrooms are a great source of vitamin D, especially our concentrated mushroom powder. This innovative, natural powder is easy to apply to all sorts of dishes, drinks and supplements - without affecting taste.